Marketing
JDR Marketing provides a wide range of activities involved in making sure that you're continuing to meet the needs of your customers and getting value in return. Marketing is usually focused on one product or service. Thus, a marketing plan for one product might be very different than that for another product. Marketing activities include "inbound marketing," such as market research to find out, for example, what groups of potential customers exist, what their needs are, which of those needs you can meet, how you should meet them, etc. Inbound marketing also includes analyzing the competition, positioning your new product or service (finding your market niche), and pricing your products and services. "Outbound marketing" includes promoting a product through continued advertising, promotions, public relations and sales.
Bridging Process: Establishing a Business
Relationship
We at JDR Marketing Services believe in
establishing a long term business relationship with
our clients that is based on trust and integrity. To
insure the success of your company and our
reputation, we like to follow a process we like to
call the bridging process. This process helps us to
get to know your company better, and it helps us to
understand what your goals and dreams are for your
company. Once we know where your business is, or
where you want it to be, we can then help you;
together we will see your business grow and prosper.
The bridging process consists of four phases,
1)
Information Gathering:
Pertinent information is
crucial, the more information we have the better we
can understand and help your company. By doing so we
can also understand your goals and address important
issues and problems.
2)
Research & Analyze:
Once we get all the important
information, we then analyze all the data and do all
the important research that relates to your company,
so that we can understand your industry better and
your market.
3)
Provide Marketing Strategies:
Based on all the
research and your goals, we then provide a marketing
strategy or plan that's tailored right for your
company to help your company achieve its marketing
goals.
4)
Monitor Progress:
Once the marketing strategy is
put in place, it's very important that we monitor
it, so that we can keep up with changes in the
company and your market, therefore insuring success
and continual maintenance.
We at JDR like to think of our selves as
a bridge. A bridge is a very important tool to help
you get from one place to another. By understanding
your company, we can put together a strategy to help
market your company in this complex market. We can
be that tool you are lacking, the tool that can help
you get to were you want to be, the other side.
Let JDR
be the bridge to your success.


Jan 1, 2010
